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We are the SOLE DISTRIBUTOR of riceUP! range of natural and organic snacks. riceUP!
Brown Rice Chips is the 1st & Number 1 brown rice chips in Malaysia!

riceUP! won two prestigious awards for innovation at one of the biggest food and
beverage exhibitions in the world for 2017. First place among European innovative
products at SIAL Interfood, Jakarta, and finalist at SIAL Middle East, Abu Dhabi.

riceUP! Chips with Super Seeds took first place among European Innovative products at SIAL Innovation Competition at SIAL Interfood, Jakarta, including more than 1100 participants from 27 countries.

riceUP! Chips outperformed competitors from England, France and Russia, selected from international jury among 37 TOP Innovative products.

“The jury assessed highly the delicious, healthy combination of brown whole grain rice, super seeds and olive oil, a vegan product with no gluten, not fried, following the trends on healthy eating” is the experts’ assessment during gala award ceremony on which the Diploma was handed in person from Xavier Terlet, founder and president of XTC World Innovation.

riceUP! Chips with Super Seeds qualified to the final of SIAL Innovation Competition at SIAL Middle East, Abu Dhabi, among the strong competition of 110 innovative products from the five continents.

riceUP! Chips with Super Seeds qualified to the final of SIAL InnovationCompetition at SIAL Middle East, Abu Dhabi, among the strong competition of 110 innovative products from the five continents.

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